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For Holland Pharma we were asked to think along about their exhibition stand at the International Therapist in the expo in Houten. This stand was together with Vavuro and

To make their stand stand out from the crowd, they asked us to think along with them. For example, we built a truss carré of 7x8x3,5 m and hung it with 36 lamps. Half of the spots were intended to highlight the products. The other spots were intended to create atmosphere and decoration in the brand colours.

With this setup, they were able to use the full size of their stand, and it could be accessed from all sides. This stand was one that stood out. 


Decoration of the Holland Pharma exhibition stand


Dutch Pharma


Expo Houten


36 fixtures processed in the Truss Carre with various purposes.

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Picture of Raoul van 't Hul
Raoul van 't Hul
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